In recent years, the long-term overuse of chemical fertilizers and the use of organic fertilizers have been less, resulting in a series of problems such as soil compaction, fertilizer conservation, water conservation, and buffer capacity reduction. With the decline in land fertility, the immunity of crops has weakened, and various pests and diseases have become more frequent. The yellowing of oranges and bananas in the Guangdong region has become more and more serious. Many farmers are beginning to realize that proper application of organic fertilizers, soil improvement, and nutrient regulation are good choices. Recently, a reporter from the Southern Rural Daily News learned at the annual meeting of the Guangdong Provincial Fertilizer Association that in 2010, the Xinxing County Runtian Fertilizer Co., Ltd., which had the largest annual sales of organic fertilizer in the province, broke 70,000 tons, an increase of 70% over 2009.

It is imperative to promote organic fertilizer

At present, the fertilizer utilization rate in China is only about 35%, which is only half of that in developed countries. An important factor is the imbalance in the proportion of organic fertilizer used. Professor Zhang Fusuo, Dean of the College of Resources and Environment at China Agricultural University, said that half of the nutrients in the EU now come from organic fertilizers, and the other half comes from chemical fertilizers. In China, 70%-80% are chemical fertilizers, and organic fertilizer only accounts for about 20%. .

After the problem became apparent, organic fertilizers began to attract attention gradually. Since 2004, the Central "No. 1 Document" has proposed to raise fertility, increase soil organic matter, and implement requirements for "fertile soil engineering" and "agricultural ecological protection" for six consecutive years. The development and application of organic fertilizers are tangent to this theme.

Professor Chen Renshou of China Agricultural University believes that organic manure is rich in organic matter, can improve soil, and has relatively complete nutrients. It contains not only nitrogen, phosphorus and potassium, but also trace elements. These are chemical fertilizers that cannot be replaced. The rational use of organic fertilizer resources can not only maintain stable grain production and increase production, but also solve the environmental problems caused by the discard of organic fertilizer resources, thereby reducing the input of external inorganic fertilizer sources and improving agricultural production efficiency.

In recent years, the amount of organic fertilizer used by farmers has gradually increased. In 2002, the country’s production of organic fertilizers was 2.6 million tons. In 2006, the country’s output of organic fertilizers reached 9 million tons. In 2007, the total output of organic fertilizers exceeded 10 million tons, reaching 11.4 million tons. As organic fertilizer companies spring up, a series of problems have followed. In March 2010, Guangdong Province Chemical Fertilizer Quality Testing Center had only 3 batches of qualified products in 18 batches of commodity organic fertilizers, with a pass rate of 16.7%. This situation is similar across the country.

Good quality can stand out

In the organic fertilizer market, in the case of a mixed bag of fish and dragons, many small businesses are holding on to their luck and the pursuit of short-term profits. They are trying to fish in trouble, shoddy and shoddy. However, there are also some companies that are focusing on the long-term perspective and are doing their best to build brands and markets through excellent quality.

Runtian Fertilizer Co., Ltd., a newly emerging county under Wen's Group, is one of the typical models that does not follow the trend. With the overall slump in the organic fertilizer market in 2010, sales volume has continued to increase by a substantial 70%. The company’s manager, Wu Shide, said, “We are not quite satisfied with this result. However, compared with the overall environment where the industry’s overall sales are not very good, we still maintain a certain degree of growth, indicating that we have received high recognition from our customers.”

Where is the secret of the steady growth of organic fertilizer sales at Runtian? Wu Shide replied, “We rely on excellent quality. As a company specializing in the production of organic fertilizer, our core competitiveness is quality. Specifically, there are two aspects, the first is raw materials. Our organic manure is chicken manure. As a raw material, chicken manure is a very good raw material for organic fertilizers, and we have strict control over the acquisition of chicken manure.When the acquisition staff goes to the farmers to acquire it, they must be tested once; after the return, the inspection staff will supervise each other and evaluate the grade; The Ministry will also conduct inspections from time to time. The three links will work together to ensure the quality of the raw materials. Second, we have fully fermented in the production process to ensure a harmless treatment. Only 1.5 tons of dry chicken manure is used to produce 1 ton of organic fertilizer. ."

According to industry sources, many small organic fertilizer manufacturers cut corners, add a lot of impurities to increase weight, and even no fermentation, so generally 1.1-1.2 tons of chicken manure can produce 1 ton of organic fertilizer. Organic fertilizers produced in this way are inevitably subject to potential risks in addition to reducing losses, reducing costs and earning high profits. "The use of crops is very easy to burn the roots and burn seedlings, but also produce a lot of diseases and insect pests." Wu Shide introduction.

Wu Shide has a headache for the "hidden rules" in this industry. “After many farmers bought fake adulterated organic fertilizer, they found that the effect was not good and they thought that organic fertilizer would not work and they would no longer buy it. This seriously hindered the rapid development of the organic fertilizer industry.”

“We have our own ideas for the development of the company. Although the production of high-quality organic fertilizers has high costs and low profits, the development will be slow at first, but this development will be very smooth.” Wu Shide introduced, Runtian company opened in 2007. The factory's production has been growing until now, with an annual growth rate of 50%-80%. In 2010, the sales volume exceeded 70,000 tons.

"Our marketing methods are not very smart and we don't want to increase marketing costs too much. Instead, we do products in a real way so that the quality of raw materials and products can be guaranteed at a high level." Wu Shide said that by building quality and relying on word of mouth Spreading the Runda brand is their current development strategy.

Through competition and comparison, this approach also began to gradually reveal results. The owner of large banana plantation in Hainan Province has a 10,000-mu banana plantation base. In 2009, he used 1,500 tons of Runtian Farm Green Bio-organic fertilizer. He believes that after his application, his banana tree yellow leaf disease and other diseases and insect pests are significantly reduced, and the growth of banana trees is also strong. Thus, in 2010, he purchased nearly 4,000 tons of Runtian bio-organic fertilizer, which “has worked well and will continue to be used this year.”

Organic fertilizer market is about to break

Prospects for the development of organic fertilizer are generally optimistic to the industry, but the development of the organic fertilizer market still faces a series of issues that need to be resolved.

One of the most important constraints is the difficulty of using fertilizer habits. Most farmers are accustomed to using fertilizers with high NPK content and lack of interest in the slowness of long-acting fertilizers. Many farmers report that the effect of using organic fertilizer is not obvious, especially in the first year. In this regard, Professor Chen Lun-Shou explained that the vast majority of organic fertilizer nutrients are organic nutrients, the fertilizer effect is generally in the same year, it must be after microbial decomposition to release nutrients, in fact, it is also playing a role in the first year, but not too Obviously.

Liao Zongwen, a professor at the Resource and Environment College of South China Agricultural University, believes that the combination of organic fertilizers and inorganic fertilizers will be better and the effect will be better. Organic fertilizers have long-lasting effects, but their strength is low; while chemical fertilizers have high strength and insufficient stamina, the combination of the two can achieve a win-win situation for the environment and economic benefits.

Guide farmers to gradually increase organic fertilizer, policy subsidies is undoubtedly an important breakthrough. From 2004, Shanghai began to implement subsidies for organic fertilizer policies, and Jiangsu, Shandong, and other places began to implement subsidies for organic fertilizers. The subsidy policy has promoted the development of organic fertilizers. However, from the perspective of the whole country, the scope of implementing policy subsidies is still too small, and the subsidy funds are also very limited.

Many organic fertilizer companies stated that they not only did not enjoy preferential policies but also received “unfair treatment”. For example, in the transportation process, organic fertilizer can not be transported as fertilizer, but as a popular commodity, there is no preferential policy. Prof. Shen Qirong, vice president of Nanjing Agricultural University, called on the state to adopt some supporting policies for organic fertilizer companies, such as shipping and electricity, which undoubtedly represents the voice of the majority of organic fertilizer manufacturers.

In addition, from the perspective of industry self-regulation, the quality standards of organic fertilizers need to be further improved. According to relevant sources, the revised standard for new organic fertilizers is expected to be introduced this year. Wu Shide said that establishing a unified standard is conducive to creating an atmosphere of fair competition and avoiding the burying of high-quality products.