At a high-level meeting of the Gartner survey company's security and risk management, an analyst said that the global security and security services market will reach 67.2 billion U.S. dollars (45 billion pounds in sterling) in 2013 and reach 86,000 million in 2016 Dollars. Compared with 2012, the global security and security services market will usher in an 8.7% increase in 2013. As far as the domestic situation is concerned, due to policy influence, the security industry in our country has developed rapidly and gradually moved toward the world.

The scale of the global security market in 2016 will reach US$86 billion. This is mainly due to increasingly complex cyber attacks, and the data traffic required by the IT defense departments of enterprises will increase greatly. This also means that companies need to upgrade their equipment and seek support services.

“The dangers of shifting from Advanced Targeted Attacks (ATAs) began to require companies to develop 'deep defense strategies' around multiple security controls,” said Lawrence Pingree, research director at Gartner. “Enterprises should model Deploying in-depth defense must continue to increase the safety factor. This means that in order to prevent or detect those new types of attack software and continuous penetration strategies, it is necessary to go beyond the existing safety factor and comply with the privilege." Trends in security measures should also shift the focus from device security to application security, giving security service providers a "get in" cost beyond the traditional terminal security.

All of these potential changes in people and technology have their origins in requests from security experts and more and more data analysts. “In order to support the growing demand for security monitoring, changes in information security personnel, technology, integration methods and processes are necessary. These changes also include security data warehousing and security monitoring capabilities, and security data analysts leading Corporate information security organizations need to take on new roles."

China’s security industry continues to rise as an important destination for the country’s new requirements for expanding domestic demand, starting investment, and promoting industrial upgrading and transformation. Smart cities are the ultimate goal of urban development in the future, and the space for development has expanded to include communications, transportation, and infrastructure. , security and other fields. As a result, Shanxi Securities recently released a research report, for the first time, it is optimistic about the security industry, and said that its industry market is huge, and the industry will continue its high growth. The main points are as follows:

The downstream applications of the industry are vast. At present, China's security market is still in the government-led, industry-driven, civilian market has not yet started. The government-led safe city will be the most important development engine in the security industry. Secondly, the application of security in various specific industries is also a powerful force for the development of the industry. Finally, the civilian market that has not yet been launched on a large scale has a very broad downstream application.

The main growth space of the security industry in the future still comes from safe cities, industry extensions, and civil use. With the start of government projects in various regions, Safe City still occupies a dominant position. In terms of industrial applications, the trend has been presented from the key areas to the social economic fields. In the civilian market, China’s security market has not yet been launched on a large scale and the potential space is huge.

In terms of related industrial policies, since the beginning of 2010, national and local “Twelfth Five-Year Plan” development plans have been issued one after another. Many cities regard the construction of smart cities as the key points for future development and have provided generous financial support. According to the forecast of the Ministry of Housing and Urban-Rural Development, the total scale of pilot investment in smart cities during the 12th Five-Year Plan period will reach 500 billion yuan.

Focusing on product differentiation, the internationalization of China's security industry is well known. Providing standardized products has always been the strength of Chinese manufacturers. However, the increasing homogeneity of domestic security products is an undeniable reality. For manufacturers who can only provide standardized products without added value, it is inevitable that they will fall into the circle of price negotiations with international buyers. In addition, distribution agents serve as an important bridge between manufacturers and end-users. Some first- and second-tier distributors also face difficulties in their survival. How can manufacturers help them expand into more markets?

Therefore, there are two issues that domestic manufacturers need to pay attention to in expanding overseas markets: First, at the product level, besides providing standardized products, manufacturers should design products in the direction of application, and at the same time improve product quality and after-sales service. This means that When faced with a dazzling array of product lines, manufacturers find the market and do a good job of optimizing the configuration. Manufacturers should start from the needs of various application segments, such as rail, airports, power, high-speed rail security, schools, urban monitoring, road traffic monitoring, large-scale stadiums, financial security, and prisons, and find application points in various markets so that The products developed by ourselves are more characteristic and attractive. Second, while entering the emerging market, it should not fall into the price war. The manufacturer must stand in the dealer's position and use it as a partner to provide distributors with more value-added products than mere buyers.