Abundance of economic income, 铮铮 example playback. In the face of the phenomenon of “flowering everywhere”, how to be the “steer” of hardware companies, and how to deal with them rationally, is a problem that needs to be solved in front of many “hardware people”.

Status quo: the exhibition will be a must-see

Mold exhibition, furniture exhibition, bathroom exhibition, kitchen and bathroom exhibition, hardware and electromechanical exhibition... The exhibition is almost full of people's visual nerves, and it has also become a talk of “hardware people” after a meal.

As a major producer and importer of hardware and electrical products, China's exports of hardware and mechanical products account for more than half of the total export volume. Therefore, the exhibition will naturally become a good carrier of "marriage" and accelerate the sound and rapid development of the hardware industry.

As an emerging industry nowadays, the exhibition has greatly promoted the national economic development of a city and a region. According to a survey, if the income of the exhibition is “1”, the income related to accommodation, catering, transportation, communication, tourism, trade, etc. will reach “9”. This has also led many regions and companies to be keen to run exhibitions.

As we all know, the exhibition has a very good effect on enhancing corporate image, displaying enterprise products and promoting exchanges among manufacturers. Many enterprises have achieved growth through repeated exhibitions. Therefore, in the face of a dazzling array of exhibitions, many companies will adopt the "everything must be participated" approach.

Question: uneven and blind followers

China Hardware Fair is very familiar to everyone. It is called a “barometer” of the national hardware industry. It is also a “trend chart” for the development of hardware in the world. Every year, it attracts a large number of domestic and foreign hardware companies to compete.

Recently, the author learned from the investment trading group of the exhibition that so far, 1,331 domestic and foreign enterprises have applied for 1,794 booths, and the special booth area is 9,840 square meters, both of which exceeded the number of plans offered this year, highlighting the " The scene of a firestorm with more porridge.

However, for some small-scale exhibitions that are not well-known, it is much more chilly than other “favored” exhibitions. According to a senior exhibition expert, "Many exhibitions have put forward the slogan of 'never ending', but more is just expressing an ideal that is difficult to achieve!"

The exhibition is like a magnet with a magnetic force, attracting many companies to come to the exhibition. Many companies are not far away from the constraints of their own conditions, blindly follow the trend, the result is not worth the loss, half the effort.

Analysis: Encourage the group to warmly participate in the exhibition

With the signs of flooding in various exhibitions, we should all ponder: How to make the exhibition become "golden"? How to make exhibitors "successful" success?

First, warm up the group. To be an "old brand" exhibition, as an organizer, we must continue to accumulate energy. The exhibition is like a product, and the quality is valued. In response to the current uneven situation of the exhibition, the organizers should consider the "husband" style of cooperation to create a win-win situation. In addition, this streamlined approach is also in line with the "low carbon" trend of today's era.

Second, rational participation. The exhibition economy may “ignite” the operating efficiency of a company. Of course, blind participation will also cause enterprises to fall into the “slump”. Therefore, in the early stage of the decision of the hardware company, it is necessary to measure the “light intensity” of the exhibition itself, and whether the company's marketing strategy, brand display, etc. are “harmonized” with the exhibition.

Exhibition Marketing - a sharp edge for hardware companies to expand the market. How to make good use of it depends on the "hardware person"'s own "goggles" identification and the reasonable regulation of the relevant departments.

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