At present, China's flooring industry is experiencing a development bottleneck. A few years ago, when we were fortunate to have a happy time, we were faced with a flourishing economic prosperity and a fast marketing train, while floor companies played the role of conductor. In order to lead the way to their destination, they quietly launched the marketing war, promotional campaigns, and advertising campaigns. They carried out in a big way, and they fought badly and died.

Floor Marketing: Activation of the Terminal into Development Key

Today, traditional marketing has become ineffective and it is necessary to maintain the high efficiency of marketing cars. It is necessary to improve the speed, price, and service value so that the train can truly adapt to the trend of the times.

Jumping out of price, gaining insight into consumer demand and doing value-added services

Traditional marketing is often a work, is to fight the price war, regardless of whether the price war is active or passive, but the outcome is the same, are killing one thousand self-defeat eight hundred. Even after killing a competitor, he is also seriously injured. In a disorderly market, if you want to find your own blue ocean, you have to jump out of the price wall and become a kangaroo with value-added services.

Activate terminals to make advertisements more live

This is an era of information flooding. When we turn on the TV, the ads in the sky rushes into our ears. When we open a website and advertisements everywhere flow into our sights, people now start rejecting traditional advertisements. Begin to hate. How can companies activate terminals and add a spoonful of delicious chicken essence to our advertisements, which will make it easier for the majority of consumers to accept it?

Advertising can only be perceived as if it were not interactive. If public relations activities are increased and interacted with, and communication between products and customers is enhanced, the customers will be able to laugh, and after a satisfied smile is the beginning of sales. The advertisement itself is boring. To be honest, no one wants to watch advertisements, but the advertisement of the terminal is flexible. As long as the customers are close to each other, they can feel warm and willing to approach each other and let the customers get close to the water. .

The market is like rivers and lakes, marketing such as swordsmanship, how new? According to the different market environment, how to get out of the sword? How to move? To defeat the other party is the absolute truth. When we are deeply involved in advertising campaigns and promotional campaigns, we may try new tricks after exhaustion to find ways to promote the marketing of trains. In the time when the floor market is sluggish, changing marketing strategies may have unexpected results.