The festival is close to the merchants to promote the domestic furniture "step on Da Vinci"
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April 15 05:05:54, 2024
"Doing domestic furniture, there is no need to cover up." A dazzling Da Vinci furniture "fake door" incident was concealed by CCTV exposure in early July, and the spokesperson’s cry came out at the press conference. To the consumer's questioning and rights protection, it has been nearly two months, and the building of the high-end imported furniture brand that Da Vinci furniture has built for decades has collapsed. "Doing domestic furniture, there is no need to cover up!" Yu Xuhui, deputy secretary-general of Dongguan Ming Furniture Club, said that from this exhibition, manufacturers can use the Da Vinci event to sell domestically produced furniture. It can be seen that furniture companies are also reflecting and learning. At the same time, some companies are using the event to seduce consumer psychology for marketing. Yu Xuhui said that from the advertising behavior of merchants borrowing Da Vinci event marketing, it can be seen that furniture companies must first adhere to the quality of their products and have a sincere heart to trust consumers. Secondly, the integrity and standardization of brand promotion is very important. The market positioning does not necessarily follow the trend of people, and domestic products can participate in market competition with ease. 70% of the country's furniture dealers lost a large scale of 270,000 square meters, and attracted 936 companies, including companies from the United States, India, France and other foreign countries. On the eve of the exhibition, on the evening of September 4th, the Chinese furniture sales chain business giant Hongxing Meikailong Group cooperated with the famous furniture exhibition, and commended the excellent distributors who have cooperated with the group for many years in Houjie. Yu Xuhui introduced that before the famous furniture exhibition, the famous furniture club visited the country to visit many furniture dealers. According to research data from the China Furniture Sellers Association, 70% of furniture dealers nationwide are in a state of loss this year. Yu Xuhui said that furniture dealers are at the bottom of the furniture industry chain and have the weakest voice. The current losses are related to economic inflation, rising human capital, and rising store rents. Another important reason is that the national macro-control pressure on the property market has affected the home industry. "Everyone is watching, there are fewer people buying a house, there are fewer people decorating, and the natural furniture store is much worse." Yu Xuhui introduced.