Diamonds in Bangladesh - unlikely industry

When it comes to Bangladesh, people are more likely to associate it with the picture of floods and famines, not a fast-growing economy, but this small country in southeast Asia has more than 150 million people, 80% The population is under 35 years of age - it is rapidly becoming a producer and consumer. Five years ago, a far-sighted Bangladeshi thought it was time to introduce the diamond manufacturing industry to his own country. On the opening day of the Kimberley Process (KP) plenary session, Mr. Onu Jaigirdar, the only diamond manufacturer in Bangladesh, talked to the Israel Diamond Institute about falling in love with diamonds, Bangladeshi people's growing taste for diamond jewelry, and why only hire female employees.

Jaigirdar, CEO of Brilliant Hera, told the Israel Diamond Industry Association (IDI): “Diamonds are still a new emerging industry in Bangladesh and are suffering from new life. This is never the case.” He Explain that although Bangladesh has a long tradition of jewellery making, traditional tastes tend to be "very yellow" gold - 23 or 24 carats, uncarved gems. He said that nowadays, due to the fast-growing economy, many Bangladeshis have disposable income, and the desire for diamonds is also stimulated by Western countries.

Jaigirdar left Bangladesh during his youth and worked in France a few years ago. He almost accidentally discovered the diamond when he met a Belgian diamond dealer on a flight leaving the country. A few weeks later, he went to Antwerp and got in touch with this person, and the Belgian led him to visit one of the world-famous diamond centers.

Jaigirdar recalled: "He showed me a lot of polished diamonds, and I fell in love with them." At the same time, the idea of ​​doing something triggered his imagination - not financial service. Later, Jaigirdar began to establish the first diamond manufacturing company in Bangladesh.

His Brilliant Hera Ltd company has been in operation for five years and now employs more than 125 employees – all of whom are women. When asked why he liked this “positive discrimination” policy, he simply and straightforwardly replied: “Women are more trustworthy, more reliable, and more accessible.” And the industry is traditionally almost male. Club.

But who will train these workers in this country without a diamond industry tradition? Jaigirdar chose to hire a Belgian instructor. Therefore, he is proud to say that his company's cutting – even the cutting of Bangladesh – is of the highest quality. He told the Israel Diamond Industry Association (IDI): "We have proven to everyone that our employees are capable of cutting diamonds and doing well."

Who provided rough diamonds to Jaigirdar employees for polishing? Now, he mainly buys rough diamonds from the Antwerp Diamond Exchange, where he has his contacts, but he also seeks to buy rough diamonds directly from diamond producers.

Jaigirdar is not content to create a new industry in a country that has nothing to do with diamonds. He has created his own brand "Jaigirdar". He said that this connection seems to be perfect. The market's response to jewelry has been "good." He has a lot of business back and has a great reputation.
 

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