Safe housing will bring the business opportunity market to the furniture industry by 360 billion
August 23 11:18:24, 2023
Some Chinese furniture industry entrepreneurs and industry association experts said in an interview with reporters in Beijing on the 28th that China's ongoing construction of affordable housing will bring huge business opportunities to the furniture industry and promote the standardization and scale development of the industry. Cao Winchao, the former secretary general of the China Furniture Association, said that China will build 36 million sets of affordable housing within five years. According to the calculation of 10,000 yuan for each set of furniture, it will generate a market of 360 billion yuan. This is still a conservative figure, and many families living in affordable housing may spend between 20,000 and 30,000 yuan on furniture. Cao Winchao said that affordable housing furniture needs to be low in price, small in size, new in design and good in quality. Not only does quality have to meet standards, but design can't be sloppy. “Even if the price is low and the grade of materials is relatively low, it is necessary to create an art design style that is suitable for the unique lifestyle of the house.†He said that the Ministry of Housing and Construction, the General Administration of Quality Supervision, Inspection and Quarantine, and the Furniture Industry Association will successively introduce standards for the protection of furniture. Mandatory requirements are imposed on the company to ensure product quality. On the other hand, companies follow the standards, the direction is clear, and the transition route is more concise. In fact, some furniture companies and investment companies have begun to focus on the development of affordable housing. In Beijing Tongzhou International New City, a large-scale furniture store with a planned area of ​​2.6 million square meters has been built. It plans to attract thousands of furniture companies to settle in. It is an important market for this “City Square outside the cityâ€. Sun Jinfu, executive chairman of the City Out-of-town Investment Group, said that “outside the city†will organize 500 production enterprises and more than 2,000 brands, which are dedicated to low-income families. At the same time, the benefits are given when the family purchases the product. In addition, the furniture industry insiders expect that the construction of affordable housing will accelerate the survival of the fittest in the industry. Cao Yingchao said: "The requirements for products are more standardized, standardized and modular, and more suitable for mass production. It will spawn a large number of large-scale modern furniture enterprises; small workshops of poor quality and small scale, if they cannot be upgraded and upgraded, It will be eliminated by the market.†Sun Jinfu said that the annual output value of Chinese furniture is nearly one trillion yuan. According to the average growth rate of 22.2% in the past 30 years, the total output value of China's furniture industry is expected to exceed the automobile industry by 2015. However, enterprises with a size of less than 300 people in the whole industry account for 80%, and small and medium-sized enterprises contribute 90% of their production capacity. The production is not large-scale and the cost is high. It is urgent to find a 'hegemon-class' enterprise that can lead the industry trend."