The 8th Qingdao Exhibition 2011 attracted investment and investment



It is reported that the eighth Qingdao International Furniture and Woodworking Machinery Exhibition, which will be held at the Qingdao International Convention and Exhibition Center from April 19-22, 2011, has started its investment promotion work. According to the organizing committee, the "Eighth Qingdao International Furniture and Woodworking Machinery Exhibition" is a "strategic upgrade" based on the successful operation of the Seventh China International Furniture and Woodworking Machinery (North) Exhibition (referred to as "Qingdao" International Furniture Fair "), the upgraded Qingdao International Furniture Fair will take on a new brand image, a groundbreaking exhibition area layout plan, and strengthen the promotion and promotion efforts, market expansion breadth, exhibition service accuracy and other favorable measures to undertake the new furniture industry in the North A round of revitalization and recovery.

Qingdao International Furniture Fair positioned the exhibition as "focusing on channels and making brands", helping exhibitors deepen channels, broaden channels, and transfer channels. Qingdao International Furniture Fair, while focusing on channels and making more and stronger furniture brands, will also Achieve an international brand exhibition. In order to give full play to the advantages of Qingdao's location and city popularity, and dig deep into the cultural connotation of the brand capital and the exhibition capital, Qingdao International Furniture Fair made four major adjustments while making the above adjustments in the holding time, exhibition name, and exhibition positioning. Comprehensive upgrade:

First, the image of the exhibition is upgraded. Starting from the eighth exhibition, Qingdao International Furniture Fair has carried out subversive innovation and upgrading of the overall image, adopted international advanced design concepts, created a strong visual impact, and produced a set of series of exhibition promotional materials, including: exhibition letters, Investment invitations, invitations, invitations, etc.

Second, promotion and promotion. The 8th Qingdao Exhibition will continue to use traditional methods such as print media, network media, exhibition promotion, and carpet promotion in characteristic areas in the past. It will be added to major gathering places in the furniture industry in the country, including production gathering places, circulation distribution centers, and major highway intersections. Anti-aircraft advertising efforts.

Third, the exhibition service upgrade. The exhibition service of Qingdao International Furniture Fair has been highly recognized by previous exhibitors. On this basis, the eighth Qingdao Exhibition will upgrade the service again, and formulate a standardized service operation process from exhibition, investment, on-site service to post-exhibition tracking, new During the exhibition period, Qingdao Exhibition will provide a full "nanny" service to the enterprise in a "one-to-one" mode, fully track the work progress of the participating companies by specific people, and provide various work from the early exhibition consultation, booth design and planning to the mid-term exhibition. Unblocking and cooperating, as well as the full-range services of enterprise market development consulting in the later stage, cleared obstacles for exhibitors to participate, allowing exhibitors to focus on product promotion and market development.

Fourth, market expansion and upgrading. The eighth Qingdao Expo's investment promotion objectives will be expanded to Beijing, Tianjin, the three eastern provinces, Jiangsu, Anhui, Shanxi, Shaanxi, Guangdong and other industrial concentrated areas on the basis of Shandong, Henan, and Hebei. Secondly, the eighth exhibition will highlight key categories, add new categories, implement the "exhibition exhibition" operating mode, and create six major exhibition areas, namely: brand furniture exhibition, solid wood furniture exhibition, woodworking machinery exhibition, fine furniture materials and accessories Exhibition, Japan and South Korea Furniture Exhibition, Design Zone, on the basis of all six Qingdao International Convention and Exhibition Center on the basis of opening three temporary pavilions outdoors, the exhibition scale reached 100,000 square meters.


At present, the eighth Qingdao International Furniture Fair 2011 has been fully inviting and investing. Based on the Golden Triangle of the Bohai Rim Economic Circle, Qingdao has a strong industrial foundation, with the Bohai Rim as the engine, Beijing and Tianjin as the basis, and the cluster as the Features, brand-led, furniture manufacturing and furniture materials matching, production and circulation are connected, and the industrial pattern promoted by production and R & D will create new industry power, new cooperation and new wealth for the eighth Qingdao exhibition participants.

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