With the rapid development of the Internet and the arrival of the information age, the wooden door industry has also begun to improve in the transformation and mature. However, as far as the wooden door industry is concerned, the process of its transformation is still very painful. Breaking through the flood is a period of continuous gradual change. In this process, the wooden door industry has to face pressure and competition from all sides, and it is also facing Unprecedented great opportunity. In the age of information technology, is the wooden door industry eradicated or eliminated?

Wooden doors companies need to integrate resources, with vertical integration

The global economic integration has basically taken shape. The reopening of the National Silk Road and the construction of the Maritime Silk Road have not only great impact but also a strong stimulatory effect on many traditional industries including domestic wooden doors.

The most serious problem in the domestic wooden door industry is that the lack of a real big brand is not enough to withstand the impact of world-class brands. The annual output value of China in 2014 was as high as 90 billion yuan, but none of the individual companies with an annual output value of 1 billion has. Such a huge market cake will undoubtedly become the goal of the major international super brands rushing to grab after the reopening of the Silk Road.

According to related industry sources, if the domestic wooden door industry wants to survive in a new round of international competition, it must go strong and unite and integrate resources. Under the impact of international big brands, it will not be without resistance.

Create a new business model, mining marketing big data

In the age of information, anyone's trends, behaviors, and interests and hobbies will become one of the data in the Internet. This is the real era of big data. Wooden door companies have always been pursuing precision marketing to ensure that every advertising resource is invested and there are truly demanding consumers. Then this must be supported by the powerful data under the Internet, analyze user habits, and vote for what they want or need, and find a real point of contact with consumers.

The traditional offline model has been unable to adapt to the current era of rapid consumption. People’s shopping enthusiasm has gradually become constant under the bombardment of traditional promotional activities, and consumption concepts have gradually become more rational. Wooden door companies urgently need to innovate a business model that is attractive enough to reach a true unity with consumers, stimulate another consumer demand for consumers, and satisfy consumers' individual needs. Only in this way can we achieve a truly informatized turnaround with accurate big data support.

Many people in the industry stated that in the face of fierce market competition, whether the wooden doors companies use the effective integration of resources or data collection and consolidation, they must combine their own actual conditions, based on the present, focus on the future, seek truth from facts, and find the most suitable for themselves. The road to development.