Year of the Horse store, the first round of marketing, the "love" card

The end of the Spring Festival holiday of the Year of the Horse officially opened the battle for the home industry in 2014. After the Spring Festival holiday, the first festival is the traditional Chinese Lantern Festival. Because it coincides with the Western Valentine's Day, it brings business opportunities to the home furnishing business, so the first round of marketing in the hometown of the Beijing city has played the "love" card. Family and love have done enough articles. According to the custom, after the 15th (Yuan Lan Festival) of the first month of the Lunar New Year, even after the Spring Festival holiday in 2014, people returned to their jobs and did not really go from the solar terms. come out. Coincidentally, this year's Lantern Festival and Valentine's Day are the same day, all on February 14, which is rare in recent years. Therefore, through the rare opportunity of the two-section, the Beijing home furnishing enterprises launched the first round of marketing war in the Year of the Year of the Year of the Horse, and they all played the "Love" card to cater to the mood of consumers. On February 10th, Beijing (Property) Business Daily reporter visited the mainstream home store in Beijing and found that whether it is a home brand merchant, most of them show a strong sense of humanity. Some played a family card to meet the reunion of the Lantern Festival; others played a love card to share the romantic feelings of Valentine's Day. In front of the Dajingsi Lanjing Lijia Guangming Furniture Exhibition Hall, a signboard of “Family Affection” was particularly warm, and the store layout also reflected the warmth of the home. According to the salesperson, they held a discount on love during the Spring Festival to the Lantern Festival. Not only does it have a discount of up to 30% off, but it also provides consumers with lucky items such as lucky draws and red envelopes. If you buy furniture, you can also use cooking oil, home decorations and other Chinese gifts for home life. In the Furniture Store of the North Fourth Ring Store in the Real Home, the “Family Package” has stopped many consumers. According to the salesperson, the “Family Package” is a special package specially designed for the Spring Festival and the Lantern Festival. Furniture usually costs 10,000 yuan to buy, and only half of the price can be bought in these days. Unlike the brand manufacturers playing family cards, the famous store in Beijing, Jimei Home, took a fancy to the business opportunities of Valentine's Day and held a romantic marketing campaign of “Two People and One World”. It is reported that Jimei will assemble the top 100 brands in the five major stores of Dahongmen, Dinghuiqiao, Beiyuan, Shuiyu and Yanjiao during the period from February 14th to 16th. Customers who book event products (over 1000 yuan) can participate in romantic Valentine's Day gifts such as diamond ring and imported red wine. Family and friendship, a coincidence of the day of February 14, 2014 brought good business opportunities and color heads to the Beijing home furnishing industry, ready to make a good start this year. Show consumers that this year's home shopping malls in Beijing will be as short as five days, and many as long as half a month. Among them, the mainstream stores such as Real Home, Red Star Macalline and Jimei Home will start to welcome guests in the eighth day. Even when the statutory holiday has not yet ended, the purpose is to make a good start for the Year of the Horse and release more shopping confidence for consumers. In addition to the morning shifts, the home store also offers the opportunity to show consumers through the Lantern Festival and Valentine's Day. Beijing Business Daily reporters saw in the mainstream stores in Beijing, along with the festive season of the Spring Festival, the stores began to light up, some merchants hang red envelopes at the door, some merchants prepared gifts for consumers, and more It is through the family and love planning activities, these activities are loved by consumers. In the Yifeng Furniture Exhibition Hall of the Red Star Meikailong North Fourth Ring Store, the festival sent gifts and other activities attracted many consumers, making the store's sales staff too busy. A surnamed Liu said that during the Spring Festival, the resale market was no different from usual. This year, he felt that the merchants who sold the punishments showed a festive appearance. Even the salesman’s face always smiled, plus holiday offers. Activities make it hard to resist. A salesperson of Red Star Macalline said that the home furnishing industry has been in a recession in recent years, but as a store, it is necessary to create a good shopping environment for customers with customers at this time, and bring a new shopping experience to consumers through a good shopping environment. . Overtime work during the Spring Festival this year is to give consumers a new feeling and new confidence in the Year of the Horse. Shopping needs to be patient and patience. Although the merchants at the beginning of the Year of the Year have launched their own magic weapons to launch intense marketing, but at the beginning of the year, the company’s employees are unstable and the orders have accumulated. The service and delivery may have certain difficulties. Industry experts remind that consumers are Shopping and care must be taken during the holiday season. First of all, when the old and new years alternate, most of the time when the business employees are the most mobile, some of the business positions are vacant, resulting in the service can not keep up. Beijing Business Daily reporters saw in the home store of Beijing, at the door of some merchants' stores, and the festival promotion information also showed the recruitment notice. Although many merchants are booming, the clerk is obviously insufficient. Secondly, due to the holiday of most merchants before the holiday, a large number of customer orders have accumulated, and these orders are likely to be superimposed on a large number of promotional orders after the festival, which will bring great pressure to the factory warehouse. Therefore, when the consumer places an order, Be sure to carefully ask the merchant's specific delivery time and delivery process. Even if you place an order after communicating with the merchant, you should be prepared to wait patiently, so as to avoid unnecessary troubles caused by not being able to get the product in time.

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