The furniture market is like a mess of only 30% solid wood, dare to call solid wood furniture
May 28 13:17:14, 2025
The valuable "solid wood" furniture that Weihai bought for more than 30,000 yuan was actually made of paper shell and foaming agent. After the Japanese newspaper reported this incident, it attracted a lot of readers' attention. All kinds of "solid wood" are difficult to distinguish between real and fake, and fake foreign brands are like a lot of hair. What caused the chaos in the furniture market? This week's sneak news tells you about the "hidden rules" of the "solid wood" furniture market. In the use of materials, the labels of the different households are very different, and some even mark only the vague words such as "solid wood". Many consumers find that after the furniture is greasy, they are often blocked by the merchants: "The original did not say that it was pure solid wood." "Some small workshops have high fraudulent technology and look even more gorgeous than real solid wood furniture. The pattern is also more refined and feels very good. It looks like wood in the layman's appearance.†Pan Yang said that some consumers think that the furniture is full of real wood. In fact, this is a serious misunderstanding. A wardrobe with six or seven kinds of wood is very normal. When Ms. Jiao, who lives in Weihai High District Cultural West Road, cleaned the house recently, she accidentally knocked out the paint on the exterior of the furniture. At this time, she found that the whole set of "solid wood" bought over 30,000 yuan last year. The furniture does not look like solid wood. After finding the expert to help the identification, she realized that the big price to buy was actually the "resin molded" furniture. As Ms. Jiao did not retain the shopping vouchers, she also failed to defend her rights in the Weihai City Administration of Industry and Commerce. Her experience is not a case. Redwood, American oak, ash, nanmu... On the 16th, the reporter visited the major furniture stores in Weihai and found that there are many varieties of furniture materials. In the urban Qingdao Qingdao Road, a furniture store, a set of 8900 yuan double bed label marked with solid wood, the reporter asked what kind of solid wood, the sales staff said it is oak, and repeatedly said that the material can be assured. However, when repeatedly asked whether the whole bed was oak, the salesperson played the "Tai Chi" and finally revealed the truth: "Only the bed is pure oak." "Unfamiliar buyers are easy to be fooled. "In the past 20 years in the furniture production and sales industry in Weihai, Pan Yang (a pseudonym) introduced that pure solid wood furniture refers to all natural materials that are not reprocessed, and do not use any wood-based panels. In the interview, the reporter found that the use of a variety of wood in a piece of furniture is very common. In the case of an ordinary wardrobe, the materials used for the panels and the back panels are different, and the side panels and the bottom panels often do not use the same material. “It’s normal for a wardrobe to use six or seven kinds of wood,†Pan Yang said. “Now, as long as more than 30% of solid wood materials can be called solid wood furniture.†Pan Yang said, but they may only have some of the main material is solid wood, and the accessories are some plates that have been skinned to make imitation wood. Many furniture prices are five times the cost of the 17th, the reporter saw in Weihai Culture West Road, a furniture store, the same price tag in the same mall. Some merchants have detailed information such as product name, serial number, size, grade, origin, material, etc., and some only indicate the price and origin. In the use of materials, the labels of the various households are also very different, and some even mark only the vague words such as "solid wood". Many consumers find that after the furniture is greasy, they are often blocked by the merchants: "The original did not say that it was pure solid wood." At present, the state has not yet imposed mandatory regulations on furniture products, manufacturers, distributors. The phenomenon marked by the sex is abound. Although the price tags are different, but the merchants are consistently keen on discounts. When entering the mall, the words “discount treatment, sample sale†can be seen everywhere. In a furniture store in Qingdao North Road, the sofa with a price tag of 10,000 yuan was sold by a salesperson at a discounted price of 6.5 percent just after the inquiry. After some bargaining, the discount was even lower. "There is also a low profit." Pan Yang revealed that the current furniture market has "hidden rules" for the price tag: basically five times the cost price. Pan Yang explained a set of furniture with a price of 10,000 yuan. The purchase price is only about 2,000 yuan. Even if the original price is 50% off, it can be sold for 5,000 yuan. If you encounter a buyer who will bargain, the price will be reduced to 40%. After deducting various expenses, you can earn a net profit of more than 50%. “The false price is visible from the merchants.†Pan Yang said that some dealers often sell very low discounts when they change brands or process samples, because “the past is expensive to sell, one treatment It’s showing the price.†Fake inferior furniture "play guerrilla", change the place in the past three or five years, Pan Yang said, furniture dealers rent a store, but also spend a lot of money to decorate. Take a storefront with an area of ​​200 square meters as an example. The decoration in the early stage needs about 100,000 yuan. It takes two or three thousand yuan to decorate according to the requirements of the manufacturer. In addition, the shopping mall rents and samples are displayed, and the investment pressure is not small. At present, Weihai furniture market is only 30% of the real profit, and 30% of the merchants are operating in capital preservation, and the remaining 40% are losing money. Operating pressures have driven individual businesses to brainstorm. Pan Yang said that some small workshops now use mold-making methods to make inferior furniture with resin materials, and then sell them in the name of solid wood furniture, which costs only 20% of solid wood furniture. If you use materials such as lower foaming agents, the cost is lower. “Some small workshops have high falsification techniques and look even more gorgeous than real solid wood furniture. The patterns are more refined and feel good. It looks like a solid wood in the layman.†Pan Yang said that some consumers think of furniture. The weight is pure wood, in fact, this is a serious misunderstanding. "Selling fakes can't stand the test of time." Pan Yang said that Weihai Furniture Mall has about 30% liquidity. Furniture stores are often easy to change the main reasons for two reasons: First, the inability to support the loss of the sale, and second, the sale of counterfeit and shoddy products do not dare to stay for a long time, because three or five years is enough to make the inferior furniture sold out. Therefore, when purchasing furniture, it is best to choose a mall and dealer with a long service life. Destructive testing allows consumers to defend their rights. Wang Yan, director of the Reporting and Reporting Center of Weihai 12315, said that in the daily complaints received by the Reporting Center, there were not many furniture complaints. Some people have asked to test the furniture, but often they have learned that the detection of furniture is destructive, and they have to save their own money, and finally they are gone. "After all, a set of furniture is worth a lot of money, ordinary people can't afford it." "There is more consultation, less real testing." Weihai City Quality Inspection Institute Light Industry Building Materials Room Miao Director introduced, although it only takes one day from the detection of the report, The price is only around 100 yuan, but few citizens are willing to come. Director Miao said that the existing technology of the quality inspection office can only detect whether the furniture of the public is solid wood or plate or other materials, and can not detect which kind of wood. If you don't open it, you don't know what material is inside? Pan Yang introduced a way to the reporter: If you are not worried about buying solid wood furniture, you can find the corner of the furniture on the back or bottom of the furniture, and use a drill to gently drill a small hole. "If it is not sawdust Then there is a problem." Wang Yan, director of the Weihai 12315 Appeal Reporting Center, reminds that the level of imitation wood is now higher and higher, and merchants often confuse the concept of fooling consumers. If the merchant claims to be solid wood furniture, try to get a certificate, which is the most crucial evidence to resolve the dispute in the future. Pan Yang introduced that consumers should compare more when buying furniture, and don't trust sales people. Once you have decided to make a purchase, it is best to have the dealer fill out the materials for each part of the furniture. "If the merchants make up various reasons and are unwilling to provide bills and write materials, consumers should be vigilant."