In the "muddy water" phase of industry reshuffle and market share re-division, seizing market opportunities, competing for effective resources, and expanding the scale of the enterprise have become the focus of the home furnishing companies. One after another. Here are the ten most representative commercial war events in 2008-2009 to show the "evolution of the home industry" in this year.

One of the top ten commercial war events in the home furnishing industry

The home actually declared war on Ginza Home

On July 31, 2008, Wang Linpeng, the president of the actual home, flew to Jinan and issued a "anti-blocking order" to the local strong store Ginza home. This is the first time that the Home actually made a public response to the opponent's "blocking" behavior.

The house actually encountered a "blockade" from its local counterparts when it entered Shenyang and Xi'an. The way is that whoever enters the house actually opens a store and raises the rent of the manufacturer or clears the manufacturer. But at that time, the homes had overcome many difficulties, mobilized the enthusiasm of the manufacturers, and resolved the "blockade." This time, Wang Linpeng issued an order to the manufacturer: "Whoever does not enter the Jinan store, whoever is cleared from the stores in the country." At the same time, the soothing measures were introduced: "For those who have been liquidated in Ginza because of their entry, the house will be rent-free for two years. . "

Two of the top ten commercial war events in the home furnishing industry

Beijing Two Nationals Association Association

Assembled under the leadership of Beijing Architectural Decoration Association (hereinafter referred to as "Beijing Association"), Beijing Shijia Home Decoration Company is superficially united, but since there have been more home improvement committees of the National Chamber of Commerce and Industry Furniture Industry Chamber of Commerce (hereinafter referred to as "Beijing Home Improvement Chamber of Commerce") Since then, the same group of members in the two associations has become a "freak" in the Beijing home improvement circle with a dark battle around the spring and autumn home improvement exhibition.

During the "Eleventh" period in 2008, it was originally a good time for the annual Beijiao Association to hold a home improvement exhibition, but this time it was preempted by the Beijing Home Improvement Chamber of Commerce. Gold passed on Monday and held up the scene. As a last resort, the Beizhuang Association's autumn exhibition had to be moved to December 4, 2008, and the "autumn exhibition" became a "winter exhibition"! In March 2009, the spring home improvement exhibitions of the two associations were held within half a month, only one in the Beijing Agricultural Exhibition Hall and the other in the Beijing Exhibition Hall.

Three of the top ten commercial warfare events in the home furnishing industry

Home giants rob "Mello City"

Metro City, located in the southwest corner of the Pavilion Bridge on the eastern outskirts of Beijing, has a total construction area of ​​about 150,000 square meters. It secretly released the wind in early 2009 to find another wife's family.

Ouyada in Wuhan, Hundred Years in Shenzhen, and Actual Home in Beijing have all aimed at this site, some of them want to take the opportunity to enter Beijing, while others want to expand the scale accordingly, and finally only stuck on the price. The battle for Metro City ended in an unexpected result: Red Star Macalline, which already has a 100,000 square meter hypermarket, took over 30,000 square meters south of Metro City, and another 30,000 square meters was rented by a company It will be changed to a foreign trade collection. After Red Star Macalline won 30,000 square meters of Metro City, it set out to transform into a professional building materials museum. This really echoes the old saying: Praying mantis catches cicadas, and cardinals are behind. In the era of business competition, anything can happen.

Four of the top ten commercial war events in the home furnishing industry

Home Depot digs the foot of Bai Anju

In November 2008, after taking office for 1 year and 9 months, Chen Yaodong, the chief executive of China Depot ’s China business, departed happily. The direct reason is that “Home Depot ’s short-term dream of realizing its first home furnishing industry in China is broken. ".

What surprised the outside world was that it was Chen Shandong, the vice president of China who was the former B & Q, who succeeded Chen Yaodong's position. Affected by the financial crisis and the squeeze of domestic stores, B & Q plans to frequently close its stores in China, of which 1/3 of the stores have disappeared, and Home Depot ranks the top among the global building materials supermarkets, but it has not grown in China for a few years. The news is to dig up opponents to fill the management vacuum. This can't help but make people question such, how much future does the family depot and B & Q have in China?

Fifth of the top ten commercial warfare events in the home furnishing industry

Beijing home improvement company scrambles for package business opportunities

In order to maintain the business volume, in the first half of 2009, Jingcheng home improvement companies have mainly focused on the home improvement package business that low-end customers pay attention to. The innovative 288 package upgrade, the current decoration of the old room package, and the "boat-style fine decoration" of the light boat decoration, even Dongyi Risheng, Bologni, and Yuanzhou, which have always been positioned at the mid-to-high-end and once ignored the package Etc. also launched home improvement packages.

Behind the price of package shopping, is the brutal integration of Beijing's home improvement industry and the redistribution of market share. In the integration, Hongli Boya, one of the top ten decoration companies for many years, fell down; in the distribution, the original situation will be rewritten, and the market will be divided by more peers. Will there be any fall this year? Who will fall? Every brand home improvement company that must be alive doesn't want to be themselves.

White Blade

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