Yang Donghui, vice president of China Textile Industry Association and president of China National Textile Industry Association, once mentioned Shandong Binzhou Yaguang Towel Co., Ltd. on several occasions. "Yaguang's sales are doing well. What's more important is that Yaguang can grasp the market and products are doing well." This is one of Yang Donghui's evaluations of Yaguang.

Standard guarantee quality

"For any company, product quality is the foundation of survival and life, and it is also the touchstone for companies to truly fulfill their social responsibilities." Wang Xingming, deputy general manager of Yaguang, said that if companies want to maintain sustainable development in the fierce market competition Instead of short-lived, we must pay close attention to quality.

In terms of product quality, there has always been such an equation - 100-1 = 0, that is, 1 out of 100 products has quality problems, and all the scores can only be equal to zero. "Dr. Donghui Yang It has been said that for companies, the batch in question may be only one ten-thousandth, perhaps not even one ten-thousandth, and even many excellent enterprise problem product batches are only one millionth, but for each For a consumer, it is 100% at the head. Wang Xingming very much recognizes this sentence.

"To establish a sense of serving the consumers, we must always think for the sake of consumers, how to do? The fundamental point is to implement the standards." Wang Xingming believes that a batch of problems, it is equal to 100% "hit rate." Therefore, the company's products must be foolproof and responsible to consumers. They must strictly follow the standard production. In October 2009, the headquarters of Wal-Mart came to Yaguang and awarded Yaguang with the 2008 Outstanding Supplier Trophy. In addition, they visited Yaguang’s exhibition center, logistics center, and technology center, which gave a high level of development to the rapid development of Yaguang. Evaluation.

"The quality of the product is good or bad, depending on the degree of intention of the product producer." Wang Xingming said, this is also an issue of attitude. Consumers are the driving force behind the survival and development of enterprises, and only if they attach sufficient importance to every consumer. Secure your business for a long time.

Five measures to ensure quality

The results of Yaguang are not derived from nothing but the strict implementation of the standards is only one aspect. Wang Xingming said that Yaguang's products have been strictly controlled from raw materials until the finished products enter the market. He introduced five aspects of the company's guarantee of product quality.

Grasp the source. Starting from the purchase of raw materials, brand enterprises must first purchase fabrics from upstream companies. Although the fabric companies will provide a test report to the home textile companies, as a brand enterprise, they should conduct regular and rigorous inspections, avoid omissions of one batch, and establish a trustworthy supplier system so as to guarantee the final product produced. the quality of.

Grab the head. Enterprises must conduct comprehensive quality management, learn advanced countries and advanced enterprises, and carry out QC group activities. At the same time, it must be done in a down-to-earth manner to ensure that all members pay attention to it. We must ensure that every member of the company has a sense of quality.

Grasping the foundation. From the production process to the equipment and process reengineering, the quality of the entire link is prone to quality problems. Enterprises must grasp the entire process flow from the most basic place. The implementation of refined management can enable companies to avoid quality problems.

Grasp the standard. In the process of product development, new raw materials and new process technologies are emerging and new products are emerging. In the implementation of product standards, especially the description of functional standards, Yaguang must be seeking truth from facts, not exaggerating product features, and being responsible to consumers. More importantly, the most critical factor is the uncompromising and meticulous implementation of standards. Grasping standards, for Matt, emphasizes the implementation of standards.

Grab detection. The test is the eye that Matt produces the product. What does the produced product know about its good or bad? There is only one answer, which is testing. During the production process, inspections must be performed. How can we guarantee the quality from the raw material to the final product, through the company's own testing or third-party testing, only after this process, when the product is sold to the market, the heart can be practical.

In accordance with this strict control of product quality, Yaguang's product market continues to expand. Currently, Yaguang has established branch offices in the United States, and in the financial crisis, the moisture-absorbing and quick-drying towels developed by Yaguang have also achieved great success in the US market. Wang Xingming said that at present, Yaguang has become the secretariat of the towel sub-committee of the National Standardization Technical Committee of Home Textiles. This will give Yaguang more responsibilities in the implementation of standards, participation in the formulation, and innovation of its own products. What Yaguang wants to do is As always, to ensure quality, so that consumers feel at ease.