Furniture market direct sales model gradually
Hex Key,Hex Key Set,Hex Allen Key,Allen Wrench Set henan horn tools co.,ltd. , https://www.horn-tool.com
For many foreign trade furniture manufacturers of OEM international brands, exporting furniture products is easy to operate and much easier than domestic sales, and they can obtain higher profits without investing too much energy or capital in brand management and product development. However, after encountering this financial crisis, the excessive reliance on the purchaser's market channel has become a fatal blow. Many furniture manufacturers not only did not establish their own sales network and own brand, and even the intellectual property rights of the products belonged to the purchaser.
In order to survive, many furniture export companies began to shift their focus to the local market. However, the regional differentiation in the domestic market is serious, making them find it difficult to cope.
The brand-new format reduces the intermediate links and takes the factory direct route. <br> The global financial turmoil that started in 2008 has brought home exports to an unprecedented cold wave. In the face of the sharpening of the foreign trade situation, how to quickly connect with China's huge domestic demand market has become an urgent problem that many foreign trade home furnishing companies need to solve. Tongtai Yijia's home furnishing chain project discovered this demand "business opportunity" in the crisis.
As a new channel brand, Tongtai Yijia pragmatically faces the current home furnishing market, takes market segmentation as its strategy, and aims to meet the needs of urban middle-class groups, and builds its products in a modern style. We will learn about the practice of the international home furnishing industry and divide the product management through the positioning of functional blocks of the family, that is, combine different products in a functional space through the display of model rooms, and maximize the effect of space utilization to consumers By.
Direct selling instead of leasing may trigger a new round of reshuffle in the furniture market. <br> It is reported that the first store of Tongtai Yijia, Hangzhou Evergrande, will officially open at the end of July, with a business area of ​​about 10,000 square meters. There are more than 200 cooperative home furnishing enterprises. It will focus on more than 30,000 categories including living room furniture, bedroom furniture, textiles and carpets, dining room furniture, children's furniture, study furniture, decorations, drinking utensils and tableware, bathroom supplies, lamps, storage and storage supplies. A variety of household products, the style is mainly modern, simple and pastoral. All the goods are purchased by Tongtai independently and purchased directly from the manufacturer.
According to Tongtai Yijia's strategic layout planning, on the basis of a steady start in 2009, Tongtai Yijia will expand rapidly in 2010, combining with the Zhejiang businessmen's real estate resources in East China. Furthermore, with the East China region as the leader, the whole country will be radiated and the chain goal of "100 stores in ten years" will be realized.
Compared with the traditional rental stall market, the optimization of products, services and prices will be an important "weight" for Tongtai Yijia to win in the Hangzhou furniture market competition. As a brand-new business model from emergence to maturity, it will surely withstand the test from the market, consumers and other aspects. Whether Tongtai Yijia can become the fuse of a new round of reshuffle in Zhejiang furniture market, let us wait and see.