As China's flooring market becomes more and more mature, in the flooring industry, various certifications such as “quality certification”, “integrity unit” and “best brand” hang high in the “lobby”. With more honours, it is easy to get dizzy, which one is good, which one is true, and why is the proliferation of “certificates” in the floor market?

Certificate accumulation is not convincing: According to a floor brand responsible person said that due to the development of the flooring industry is not long, local brands and lack of industry influence brands, disorderly competition in the flooring industry also exposed the lack of an industry self-discipline, floor brands want At this time, brand promotion was strengthened, market share was occupied, and a good reputation was formed in the market. As a result, various "certificates" piled up.

It is understood that so many inexplicable “certificates” are difficult to convince and make consumers difficult to discern. Most flooring companies in a certain place are unwilling to mention the place of production, and generally emphasize production at headquarters or in the field. Industry insiders frankly say that this is a true portrayal of the local flooring industry, and the floor industry is still immature in the third and fourth line market.

The disorderly competition of local brands: “Brands run by the media were quickly disseminated by them, and even they were deliberately copying and magnified newspapers and posted in the conspicuous place of the shop...” He brought his experience to a certain owner who opened a floor store in a certain place. Looks very upset. In daily sales, some businesses have maliciously attacked competing brands and even vilified other brands, causing disorderly competition.

“There is still no real modern floor production enterprise in the mainland so far.” The person in charge of a floor brand introduced to Xiao Bian that, at present, there is only a small-scale, poor-quality equipment and original production level in floor production. It is difficult for the flooring industry to achieve significant development. At the same time, non-domestic manufacturing will inevitably lead to increased costs such as product transportation.