Consumers favor businesses and are more enthusiastic about buying furniture
Decentralized purchase has always been the main mode for consumers to buy furniture, but with the rise of group buying, this decentralized consumption model is being challenged. Group purchases that can get lower prices are favored by consumers. According to a survey by the Shenzhen Five Star Group Buying Furniture Group Buying Center, more than 80% of the consumers who participated in the survey said they had participated in group buying. Miss Wu, who has already benefited from group buying of furniture, told reporters that she had just moved to a new home not long ago, and furniture was bought by way of group buying. More than a dozen neighbors in her community followed the five-star group purchase network to participate in the furniture group purchase of Jinhaima. She bought nearly 30,000 yuan of furniture, saving more than 5,000 yuan. Not only that, the benefits of group buying are many small commodities that are freely given by merchants. These small commodities are also necessary for families, so they save a sum of money. It is for this reason that Miss Wu is very respectful of group buying. Consumer Mr. Liu said: "There is now a buzzword-saving money is the last word. Group purchases are cheaper. Consumers are involved in too many problems when buying goods. As an individual, it is almost impossible to treat every aspect. All issues are understood. Group buying can use collective wisdom, and then use the experience of experts to alleviate the problems of unfair and inefficient transactions caused by asymmetric information between buyers and sellers. " The reporter also found in the interview that, with the promotion of some professional group buying websites and furniture stores, furniture group buying in Shenzhen has entered a hot era. A few days ago, the five-star group-buying network aimed at the situation in which many districts in Shenzhen City had to pay for housing, decoration and purchase of furniture in a relatively concentrated manner, and held a "group furniture for ten thousand people" activity in time, with great success. Last Sunday, Shenzhen ’s largest furniture store, Jinhaima Expo International Home, for the first time teamed up with the city ’s largest group-buying website, Wuxing Groupbuy.com, to carry out furniture group-buying sales of more than 10 million yuan. The furniture industry has also shaken the nerves of Shenzhen's major furniture stores. This is also the Shenzhen group purchase event with the highest furniture sales and the largest shipments in November. According to the reporter's understanding, some domestic furniture chain sales companies will also regularly launch group buying activities with large-scale websites. Consumers can become members of group purchases by logging in and registering online, and receiving SMS messages from participating groups. The time for group purchases is generally on Sundays, and consumers enter the market with group purchase member certificates. The person in charge of a store in Shenzhen told reporters that setting up a special group purchase on Sunday not only avoids affecting the work of consumers, but also greatly increases sales. It is a win-win strategy for merchants and consumers. And consumers who participate in group purchases can not only get more affordable prices, but also enjoy value-added services such as premium prizes, gifts, and free group purchase buses provided by the merchants. According to Ms. Xie Hongmei, the person in charge of Wuxing Groupbuy.com, Wuxing Groupbuy.com will jointly host the Shenzhen 2010 Hot Furniture Group in November 2010 with Shenzhen Longgang Jianghui and Nanshan Century Xiangjiang Furniture Store. The group purchase will have a minimum of 30% off the whole furniture! Directly to the bottom line of furniture prices, a good gift will be given to you when you sign up, free car transfer, free snacks and drinks at noon, and all friends who purchase more than 2,000 yuan will receive free cooking oil, rice, and brand-name appliances! More exciting super free singles are waiting for you to draw! In addition to organizing special group buying activities and setting up special group buying events in furniture stores, some furniture factories often organize factory group buying activities to facilitate consumers. If consumers want to participate in factory group purchases, they can select the products and register on the group purchase online. Leave the contact information and the selected product model in the group purchase information registration form provided on the website. When the number of consumers who purchase such products reaches a certain number, The website will notify consumers by phone to come to buy a group, and there is a special car to pick up. In this way, you can get the value discount provided by the factory.
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