We have been brought into this era of home shopping, the success of books, clothing, small appliances in online sales, also proved to us the convenience and benefits of online shopping. However, when household goods also entered the online shopping market with great fanfare, they were suspected. When I saw that the large pieces of furniture were put on the webpage and I saw that the cupboard was placed on the webpage, people began to hesitate, and the home goods bought online were reliable? The assembly time-consuming and laborious, online shopping convenience has become a "virtual name". We see in some brands of online stores, for home products that cannot be assembled and used by themselves, such as cabinets, the measures taken by the merchants are to pay the deposit online, and then the next link is The store purchases the same link: the designer comes to the door, pays the deposit, installs, and so on. However, such goods often have strict "saleable areas" restrictions, only accept orders from some cities, and for cities that do not have stores or designers, they do not accept orders. In an interview, Liu Chunjie, director of the media relations agency of Meikemeijia Furniture, said that many home products do not have the features that DIY can install on their own, so they don't have to pursue online sales. For example, furniture goods, the problem is that a lot of furniture is transported by splitting, and then assembled in the consumer's home. These processes need to be carried out by a special installer. Therefore, the reserve and layout of professional installers limit the saleable location of the goods. Therefore, the steady sales of the brand's offline expansion is still the mainstream mode of household products. It is understood that furniture suitable for online shopping should be similar to the IKEA model: encourage consumers to assemble themselves, flat packaging for transportation. It is precisely because of this that the tide of online shopping has also led to the innovation of traditional furniture design. For example, Qumei Furniture will be the first to introduce a series of furniture suitable for consumers to assemble themselves. However, not all brands have the ability to develop new products for online stores, and not all furniture changes can be turned into DIY. Therefore, online shopping is only a supplement to home products. There are often disputes in logistics. After waiting, you have to "self-raise". The characteristic of online shopping is that sellers never know where the next order comes from. Due to the unbounded Internet, buyers of online stores are also coming from all directions. Mailing and distribution is the mainstream logistics method of online shopping at present, and the logistics link is also a big problem in the current online shopping market. Many complaints about online shopping come from logistics. Including time, security, etc. Merchants and consumers have also been involved in the damage caused by the goods when the goods are shipped, or caused in the logistics, so there is a dispute. Logistics problems are particularly evident in online shopping for household goods. Nowadays, merchants mainly adopt three ways to solve logistics problems. One is to entrust third-party logistics, the other is to buy the buyer from the door, and the third is the merchant's own delivery team. In the “small goods†of home furnishing such as home textiles, merchants mostly adopt third-party logistics, but they also browsed complaints about product damage in the buyer's evaluation, which has not been effectively solved. There are also large-scale furniture using third-party logistics for distribution, but lack of professional transportation experience for related products, logistics companies are not willing to undertake this business, consumers and sellers are also worried about damage and safety problems caused by goods in transit. This makes large pieces of furniture a rib in third-party logistics. It is observed that Kohler's sanitary products are in the online store, and the buyer takes the way to the designated store. Many buyers said that "since the low price, the door will recognize it." Qumei Online Mall adopts its own distribution, but buyers in some areas of the distribution area also need to pay the freight, but the areas outside the distribution area are not eligible for online purchase. If you don't touch it, don't worry, seeing the picture can't replace the intuitive feeling. The concept of the consumer is universal. The furniture placed at home is a "big thing" anyway, which shows the important position of furniture in the family. The beds, chairs, sofas, and the homes that are used every day, just look at the beautiful pictures, do not sit up and try to lie down, it will not produce a personal feeling of trustworthiness. Experienced consumers also believe that the feelings of the details vary from person to person, and the introduction on the website is more vivid than the personal observation. This is the biggest flaw in the dry shop that can't replace the physical store. At present, online shopping has relatively mature books and small household appliances, mainly because its consumption experience can be ignored to some extent, so most people give up the physical store and turn to online stores. However, different household goods, such as in the IKEA store, can be seen everywhere "sit down and try", "lie down and try" sign. The experience of home goods in the purchase is irreplaceable. Although Taobao Mall currently includes a physical experience store to match online store sales, consumers who are concerned about details and feelings are reluctant to trade online. I really bought it again and tried it myself. I am still relieved that it is still a necessary link that cannot be changed.
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