"Foreign Brand" Furniture Appears at Chengdu Furniture Fair
June 21 09:49:07, 2025
Why are more and more "foreign brands" showing a growing interest in the Chengdu Furniture Fair? It’s no secret that this event has become a crucial stepping stone for international companies looking to tap into the vast Chinese market. Based on insights from the Asia International Furniture Materials Trading Center Pavilion, the future of the furniture materials market centered around Chengdu is incredibly promising. As the largest and most influential professional exhibition in the southwestern region, the Chengdu Furniture Fair serves as the go-to platform for both furniture material suppliers and finished furniture manufacturers.
This year, during the fair held from July 3rd to July 6th, an impressive lineup of international machinery and raw materials companies made their debut. These include 21 companies from nine countries, such as the Netherlands, Spain, Germany, Italy, South Korea, Japan, and Israel. Notably, AkzoNobel, one of the world's top 500 companies and a global leader in decorative paints, is among them.
According to the organizing committee, the high-profile participation of these renowned international brands significantly elevates the exhibition's prestige and highlights its growing international appeal. As one of the key figures mentioned, "The Chengdu Furniture Fair is one of the most significant exhibitions in China's furniture industry. Its continuous expansion in scale and increasing quality have established it as a pivotal event in our annual schedule."
Jiang Hua, Assistant General Manager of Chengdu New Oriental Exhibition Co., Ltd., added, "Our partners in Shanghai informed us that nearly 20 leading international home furnishing brands have expressed interest in participating in next year's fair." She further noted that she and her team would connect with these brands during the current exhibition to solidify their involvement for the following year. Additionally, representatives from the French Consulate General in Chengdu confirmed their plans to visit and assess the fair.
At the start of this year, major foreign brands like Ashley Furniture, Sunise, and Vera Wang declared their intentions to enter the Chinese market. Data shows that in 2011, household furniture consumption in China surged by 64.5%, underscoring the immense market potential driving foreign brands' keen interest in establishing a presence here.
In conclusion, Chengdu's strategic location, combined with its rapidly expanding furniture market, makes it a magnet for international brands eager to capitalize on China's growth trajectory.
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