How to avoid the "fake brand" and "fake environmental protection" in the cabinet purchase
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August 07 00:02:32, 2025
Due to the low barriers to entry in the cabinet industry, a large number of products are imported, leading to a wide variety of brands in the market. This has created an environment where some unscrupulous manufacturers mislead consumers by falsely claiming to be well-known international brands. Last year, the National Committee of the Federation of Industry and Commerce Furniture and Decoration Chamber of Commerce released the "2012 China Cabinet Industry Consumption White Paper," which issued eight warnings about fake brands and false environmental claims in the cabinet sector. As a result, it's crucial for consumers to be vigilant when making purchases.
There are three common types of fake foreign brands that consumers should watch out for. The first is the "name disguise" approach, where companies use foreign-sounding names and claim to be international brands, often charging premium prices. The second is the "shell company" method, where a small amount of money is spent to register a company abroad, giving the illusion of being an international brand, while all production and sales happen domestically. The third is the "concept theft" strategy, where products are marketed as imported, but only minor components are sourced from abroad, with the rest of the manufacturing process taking place in China.
When it comes to environmentally friendly cabinets, many consumers prioritize this feature due to its direct impact on their health. However, the market is flooded with products claiming to be eco-friendly, making it difficult to distinguish genuine options from fake ones. To avoid falling into the trap of "gas buckets"—cabinets that emit harmful chemicals—consumers must be cautious.
Well-known brands in the industry typically use materials that meet European E1 environmental standards. For those unfamiliar with technical details, it’s recommended to look for the "China Environmental Label" (also known as the "10-ring certification") issued by the State Environmental Protection Administration. This certification is highly reputable, requiring companies to be among the top 30 in the industry to qualify. Obtaining this label signifies a company’s credibility and reliability.
Additionally, when purchasing cabinets, consumers should ask manufacturers for environmental documentation, such as material certifications, usage authorizations, or inspection reports from authoritative institutions. Pay attention to product craftsmanship—such as whether the door panels are tightly sealed, if the back panels are double-decorated, and whether system holes have rubber plugs. Lastly, take note of the seller's guarantees and promises.
In short, understanding how to identify fake brands and misleading green claims is essential for any consumer. Being informed helps protect your rights and ensures you make smart, safe choices when buying cabinets.