Redwood furniture enterprise marketing needs to locate consumer groups and select competitors
July 24 01:18:22, 2025
Redwood furniture is now gaining more attention from local governments and investors, sparking a new wave of interest in the redwood industry. Provinces such as Guangxi, Jiangxi, Fujian, Jiangsu, and Shandong are actively developing redwood industrial parks, while specialized stores focused on redwood products are also emerging across the country.
In Guangzhou, Hongshuwan is preparing to establish a large redwood pavilion, with plans for a 10,000-square-meter area dedicated to showcasing premium redwood furniture. In Shenzhen’s Guanlan district, the Sunshine Redwood Home Cultural Square is being developed, featuring over 12,000 square meters of space designed with traditional Chinese architectural elements. This project has drawn significant attention from major redwood furniture brands across the country.
The rise of themed redwood pavilions and furniture squares reflects the growing segmentation of the home market. This trend is not only mainstream but also inevitable, as redwood furniture is considered a high-value product that cannot be compared to ordinary home décor. As a result, the marketing strategies of redwood furniture brands have become a key focus for both businesses and consumers.
Who is buying redwood furniture? As a valuable and collectible item, redwood furniture has evolved beyond its functional use into an art form and cultural symbol. It has also become a popular investment tool in recent years. The main consumer groups include homeowners and business owners, collectors and enthusiasts of traditional Chinese culture, and professionals engaged in financial management or investment. These individuals form a distinct group that values aesthetics, heritage, and long-term value.
From a brand marketing perspective, this consumer segment is characterized by high income, high education, and refined taste. To effectively reach them, marketing must align with their values—emphasizing quality, exceptional service, and innovative design. Research shows that these consumers prioritize value over price, prefer personalized service over discounts, and appreciate thoughtful design over materialistic appeal.
Competition in the redwood furniture industry should not be limited to other redwood brands. According to Peter Drucker, the purpose of business is to serve the external environment, not just the company itself. Therefore, the real competitors of redwood furniture brands are not within the industry, but rather those outside it—such as manufacturers of panel furniture, luxury goods brands, and investment institutions.
Understanding this shift in competition can open up new opportunities. For example, if even a small percentage of non-Chinese-style decorators were to adopt traditional redwood styles, the market could grow significantly. This highlights the vast potential of the redwood industry.
President Chen of Shenzhen Sunshine Redwood Culture and Home Plaza emphasizes that it's time for redwood brands to change their approach. Through initiatives like the China Redwood Society, the industry is moving toward becoming a recognized and independent sector, rather than just part of the home furnishings market.
As the redwood furniture industry continues to evolve, the future lies in targeting the right audience, identifying the correct competitors, and building a strong, culturally rich brand identity. This strategic shift will ensure long-term growth and success for redwood furniture brands.
Pigment And Colorant
Mainly inorganic pigment is provided here, such as Titanium Dioxide and iron pigment, please contact for the details with specific requirement.
Pigment Powder,Concrete Color Pigment,Concrete Oxide Pigments,Titanium Dioxide Paint Pigment
Shanghai Na Long Tech Co., Ltd , https://www.na-long.com