In order to seize the market, the Furniture Expo Park was crowded out by local counterparts.
December 06 09:03:39, 2019
After experiencing the rapid development of the first 10 years, the competition in the domestic home furnishing industry is very fierce. The consumption in the professional market in the primary market tends to be saturated, leading to fierce competition to the secondary market, and the marketing radius of the merchants has begun to expand. At the same time, as consumers' material living standards improve, the consumer's furniture consumption radius has also begun to expand. Under such a background, the first- and second-level market battles have begun to highlight contradictions: the primary market mostly starts to lead brands with hypermarkets and professional markets, and tries to sink the channels and extend the reach to the secondary market. In order to protect their own "cakes", the market is desperately crowding out "foreign invaders" and even using "force". The struggle between the two forces on the market has finally led to a "war crisis". What is wrong? How to deal with this crisis? Replayed the Waves Expo Park welcoming the Qingbai River to be blocked on September 8th, the first home furnishing festival of Langdu International Home Expo Park in Guanghan was opened. The famous host Xie Na was on the scene of the host of the wave, pushing the procurement festival climax. At the same time, Langdu International Home Expo Park sent more than 100 free shuttle buses to and from Chengdu, Xindu, Qingbaijiang, Jintang, Deyang and other places. Near noon, consumers reached tens of thousands of people. However, at around 15:00 on the 8th and on the morning of the 9th, Langdu Expo Park was repeatedly blocked when it received the early reservations of the Qingbai River. The local counterparts blocked the direct access to the Langdu Expo Park and prevented consumers from getting on the bus. It is also not allowed to re-enter the Qingbai River staff of the Expo Park. Xu Mingde, head of the Langdu Expo Park, said that the free shuttle is a special service provided by the mall for consumers. The Qingbaijiang New Plaza was chosen to facilitate the concentration of local consumers, because the new square is a landmark that local consumers know, but they do not want to be so strongly opposed by local businesses. For the practice of the wave, Qingbaijiang’s peers were obviously very dissatisfied. On the day of the incident, in the Qingbaijiang New Square, dozens of local businesses around the one-way Expo Park were not allowed to pass through, and the local furniture and building materials shopping malls appeared very excitement. "This year's business is not good. Guanghan's shopping malls use low prices to attract customers and also rush to Qingbaijiang's site to grab customers. As a peer, they are definitely not willing." A building materials dealer who did not want to be named believes that Langdu Expo Park The vigorous publicity has already caused tremendous pressure on local home sales, and Expo Park even opened a shuttle bus to “grab†customers, which is not kind. Although the Wave Expo Park has repeatedly stated its position, it can be considered to freely pick up and drop off consumers in other areas of the Qingbai River. However, it is difficult for both parties to reach an agreement in the end, because the Qingbaijiang merchants believe that Guanghan’s peers should not appear in Qingbaijiang and firmly say “ We don't go to Guanghan to pick up customers, and we don't allow you to enter our Qingbaijiang." Handling government functional departments: can publicize transportation and transportation, guarantee fair competition. For this incident, at 5 pm on the 9th, the relevant person in charge of the Qingbaijiang District Foreign Affairs Office and the Chengdu Business Daily reporter got a telephone contact and reported that the Qingbaijiang District price, business After the department rushed to the police station for coordination and treatment, the government will provide support and guarantee for reasonable and lawful business operations. The Langdu International Home Expo Park will enter the Qingbaijiang area to carry out publicity activities such as issuing leaflets in advance, and need to go to the urban management department in advance. Recording can be, at the same time, within the legal scope, you can choose to pick up the point to pick up and drop off consumers. Views: The business is noisy, the consumers are very calm compared with the fierce disputes of the merchants, the consumers are very calm. "Hey, there are scorpions who are arguing. Now there are stores everywhere and you can buy them online. Finally, where to buy them, it’s not our own decision." A consumer on the scene told the Chengdu Business Daily reporter that they are now buying things. There are too many channels, Internet, purchasing, travel... trading can happen at any time, but in the end, he will consider his own price more suitable, where the service is better, where is more convenient, to determine their choice. Lawyer: Normal business conduct is inviolable. Yang Shaohua, a lawyer of Sichuan Junhe Law Firm, told the Chengdu Business Daily reporter that according to the provisions of the State Administration for Industry and Commerce's “Reply to the Issues Concerning the Business Activities of Enterprises at the Peripheral Point of Residenceâ€, corporate legal persons can In his own name, he is engaged in business activities. As long as he does not belong to the set-point operation, there is no need to set up a business license. It is reasonable and legal to open a direct train to pick up the consumer and other promotional activities. Even if it enters the community promotion, it belongs to the market economy. The normal business practices under the conditions did not violate the Advertising Law. On the contrary, the violent obstruction of some merchants in Qingbaijiang has caused violations of the person and property, which is already illegal. Industry Chamber of Commerce: Obstruction is not as good as the executive vice president of the Sichuan Chamber of Commerce for Import and Export of Furniture, Secretary-General Rong Weiwei told the Chengdu Business Daily that the market is open. In any case, the market and consumers are inherently a two-way Choose the behavior of ". Nowadays, the consumer's consumption radius is expanding, and the sales radius of merchants is also expanding. For example, Yuan Rui, Xiangjiang, the opening of the home and the home international shopping mall, etc., all of which are based on shopping malls, extend the service to the terminal as a store, find market increments for their brands, and use various marketing methods or Cross-regional development to accelerate the maturity of regional locations and enhance the competitiveness of the market. Rong Weiwei said that in the future, the consumption channels in the home market will have more interlacing, blocking this trend, it is better to cultivate the internal strength to meet the challenge. He believes that businesses should not use the "wolf coming" mentality to resist competition, but should meet the challenge with an open mind. He believes that both the logistics advantage and the brand advantage, and the more expensive home furnishing market will bring pressure to the peers and the industry to a certain extent, but in the long run, it is an effective agent for the market.
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