Building materials: Preferential promotions can't stop the decline in sales

Recently, the author visited a number of building materials stores, and found that many stores have few customers, and even if someone comes, the sales staff will be enthusiastic. Through consultation with the author, it was found that no matter whether it is ceramics, flooring, or the kitchen and bathroom industry, many eleven Golden Week discounts can still be enjoyed today, and specials are rarely adjusted back to the original price. But most merchants said that even so, the number of orders signed in recent months was significantly less than in the first half of this year and last year.

A salesperson of a well-known ceramic shop told the author that the factory promotion during the 11th of this year was the largest in the past years, but the market response failed to achieve the expected results. The number of contracts for various types of wall tiles and floor tiles has declined to varying degrees. Among them, the sales of floor tiles with larger sizes have fallen the most, at least 10%.

In another branded cabinet store, the person in charge also told the author that they belong to a franchise store. At the beginning of the year, they signed a sales task with the manufacturer, and the manufacturer will pay a bonus when the task is completed. But by the end of the year there was not much time, but most of the tasks remained unremarkable. Now, in order to complete the task, if a customer fancy their own products, they would rather lose money to do business, otherwise, the factory will be deducted bonuses if they fail to complete the task.

Furniture: Difficulties in tracking raw materials and rising labor prices

I have visited several large furniture cities in the city many times and found that the popularity here is also not strong, and many customers cannot be seen in many stores. According to the owner of a solid wood furniture store, the author said that before May this year, sales were not bad, but since June, sales have been declining all the way, especially the sales of solid wood furniture have dropped significantly.

Although the sales volume has declined, the price of furniture has not decreased but has risen. The owner of the solid wood furniture store complained that the high price is mainly due to the rising prices of raw materials and workers ’wages. For example, the skilled workers in the factory used to be 100 yuan. One day, it is now increased to 150 yuan, the increase is very amazing. He told the author: "Recently, even the price of oil has also been raised. It is estimated that the freight rate will also change in the near future, so the decoration will be more 'eaten' money."

Real estate policy and price wars continue to pressure

According to industry insiders, this home improvement market was cold mainly due to the two rounds of new real estate policies in April and September this year, which made many people wait and see, and decoration and construction materials, furniture, etc. are all downstream industries of real estate and are naturally affected. In May and June, the "chillness" is not obvious. In October, the peak season that had high hopes, but the sales results were not satisfactory.

On the other hand, according to the survey, many real estates were delayed in the second half of this year, so many owners could not get the keys and could not renovate, which naturally affected the market; at the same time, the decoration and building materials industry in the past few years was indeed prosperous, leading to more and more The more people come to share the "cake" of home improvement, plus, the city's building materials market has just taken shape, and the competitive environment is relatively unregulated, so the invisible price wars in various industries have fought more fiercely. Nowadays, labor, raw materials, transportation costs, etc. have risen one after another. The profits of merchants have gradually decreased, but they have to lower prices from time to time to attract customers. The pressure on the home improvement industry has multiplied, and the prospects are even more blurred.

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