Regardless of any industry, advanced marketing methods should be "telling stories and telling brands", and true marketing should allow consumers to agree with the ideas expressed by brands. The future of home furnishing companies cannot be separated from creative marketing. ?

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The continued weakness in the domestic property market has resulted in sluggish sales of home products, and export sales have been repeatedly hindered. The marketing of home furnishing companies is becoming more and more difficult to do. Regular holiday promotions are dull and boring. The company has no new ideas in marketing concepts and no systematic planning in marketing strategies. All led to the company's faltering on the marketing road. Taking advantage of marketing ideas to seize the commanding heights of the market has become the topic of greatest concern today.

In the past two years, many home furnishing companies hope to use "micro-marketing" to open up the situation. In addition to the official Weibo, it also followed the trend and opened a WeChat public account, and some even began to try to enter the micro mall to open micro payment. For example, in April of this year, we took the lead in realizing the WeChat-end furniture micro-shop on the mobile phone and Weimei's Qumei furniture, pushing many classic products of the furniture onto the mobile terminal and launching exclusive privileges exclusive to the WeChat end. As another example, the “Love Club Walks with Home” event organized by Oppai Group last year combined various online and offline resources to enable the O2O marketing model and create a variety of new marketing “playing methods”. Its Sina Weibo fans also From the original five-digit number to a breakthrough of one million, it has become the largest influential enterprise Weibo in the industry.

Innovative marketing through content such as film, television, sports, and culture is also considered a new method. In the home furnishing industry, the best performance of sports marketing is decorated from the five consecutive consecutive Beijing University EMBA Tennis Team Invitational Tournament, to providing decoration services for China Open for three consecutive years, and then to the opening of the China Military Golf Invitational Tournament The "Golf Invitational Tournament" organized by "One" truly turns sports sponsorship and brand building into a part of the company's strategy implementation. The Musi mattress, which has done the best in entertainment marketing, has launched micro movies, held concerts, integrated star resources and promoted brands for several consecutive years.

Regardless of any industry, advanced marketing methods should be "storytelling, branding", and true marketing should allow consumers to agree with the ideas expressed by the brand. The future of home furnishing companies cannot be separated from creative marketing.

Editor in charge: GO Jiaju

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