In 2011, after experiencing strong control policies to suppress the real estate market, the property market across the country has generally cooled down. What will happen to the home furnishing industry that is closely related to real estate in 2012? According to relevant industry insiders and experts, the continued downturn in the real estate market in 2012 will directly affect the trend of the home furnishing market. The current home furnishing industry situation will remain grim.

For the current home furnishing industry, the focus of the current market trend is still the focus of the upstream real estate industry changes. After the country ’s real estate market experienced the toughest regulation in history in 2011, the transaction volume of the property market in all cities of the country decreased significantly compared with 2010. For the real estate market transaction volume has dropped significantly, most home industry transactions have appeared Dropped significantly. The National Building Materials Home Furnishing Index (BHI) data released by the China Building Materials Circulation Association on January 16 was 105.72 in December 2011, a month-on-month decrease of 4.05%, and a year-on-year increase of 2.55%. Although BHI did not show a double decline for the first time, the downward trend obvious.

Qin Zhanxue, vice president of China Building Materials Circulation Association, said: "December has gradually shifted into the off-season of the building materials and home furnishing market. It has gone through the inadequate gold, silver and silver ten, following the weak situation in November. The BHI data in December fell rapidly. So far, the employees in the industry have returned, and most merchants have chosen not to launch related discount activities. Therefore, the home furnishing market will enter the cold winter earlier at the end of the year.

According to statistics, the annual sales of building materials and furniture stores above designated size are 1.28 trillion yuan, an increase of 16.4% from 1.1 trillion in 2010. This is related to the rapid expansion of building materials and furniture stores in 2011. Qin Zhanxue believes that due to the continuous regulation of real estate in 2012, rigid demand will not be released at an accelerated pace. Perhaps the building materials and home furnishing market will also spend a cold year.

Many dealers in the home furnishing industry have stated that the current housing market is generally not as good as in previous years, and store rents, decoration, and staff salaries have increased to varying degrees. As a dealer, the pressure is very great. Therefore, most people in the home furnishing market have stated that 2012 will be an extremely important year for the home furnishing market. They will reflect on the market downturn at the end of this year and do a good job in marketing next year. However, industry insiders believe that, in addition to the volume of transactions, the amount of house delivery has a great impact on the home market. Most of the large number of off-plan properties sold in 2010 will enter the delivery period in 2012, which also brings potential consumer groups to the home market. According to analysis by relevant sources, next year, 10 million affordable housing units built by the state will be launched one after another, and the properties sold in the market in recent years are also about to be delivered, which is also an opportunity for the home furnishing market.
In this situation, the sales of the furniture industry will be greatly affected! More consumers will choose more affordable furniture, such as adding to furniture online shopping. The furniture industry needs a new shopping method and payment method. For this reason, the furniture mall network under Aibo Software has reached a comprehensive strategic cooperation with the Bank of Communications to achieve online furniture purchases and installment interest-free payment!

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