Needless to say, the new communication environment created by the development of the Internet is profoundly changing people's lives. It also profoundly affects the furniture store model.

In addition to chain stores, in addition to specialty stores, companies are landing on the Internet in different ways, opening up a new sales channel for e-commerce. How will this channel develop? Will there be a third way of furniture marketing after chain stores and monopoly stores? Given the optimistic expectations for the future newspaper, the answer should be yes. But the reality is that we need to move forward step by step, clear obstacles, and let a better future come.

Logistics has always been a very difficult subject for e-commerce, and for furniture, the transportation and installation of such giants is even more critical. How to solve? Zhao Yong, director of Yongye Furniture Industry Chain R & D Center, called on all e-commerce merchants to strengthen resource integration and realize a unified third-party furniture professional logistics system. Only in this way can time and effort be saved.

Why set up your own logistics that belongs to furniture e-commerce?

The impact of logistics services on e-commerce companies is increasing. Logistics services are positively correlated with the growth of brand awareness, reputation, and order volume. The quality of logistics services directly determines the brand and order volume of e-commerce companies. To a certain extent, " It is not an exaggeration to say that Chengye Logistics and Lost Logistics have been established. It has become a consensus in the industry to establish a higher industry threshold through high-quality logistics services.

When the era of "creating sales with services" has arrived, furniture delivery is timely and properly installed, and professional interpretation is the way to form consumer reputation. This requires companies and powerful and reputable third-party logistics service providers to support them.

E-commerce logistics talent shortage and high mobility

There is a shortage of e-commerce logistics personnel, frequent turnover of managers, and a rapid increase in salaries. At present, the gap between medium and high-end logistics personnel has exceeded 10,000 people per year, and this trend will continue for more than five years. If the furniture e-commerce enterprise does not cultivate the logistics team by itself, it will be more than five years behind, which will limit the development pace of furniture e-commerce.

At this time, furniture e-commerce enterprises and professional third-party furniture logistics companies should break the boundaries, recruit logistics personnel in other industries, and purposely cooperate with the college to cultivate relevant personnel.

E-commerce companies want to "control the whole process" In the furniture industry, the successful transformation from software companies to e-commerce is "Shangpin Home Furnishing", and its "Xinju.com" has been rated as one of the "Top Ten Outstanding Internet Merchants". Its success should be reflected in the company has begun to try to achieve "full control" of the entire supply chain. Each process from procurement, production, inventory, sales, warehouse, transportation to distribution is related and optimized from the perspective of the overall system. However, most of the furniture e-commerce enterprises that adopt the method of "headaches, headaches, and feet" in the above links are still in the quagmire of losses, unable to extricate themselves.

Logistics will be the focus of furniture e-commerce investment

Taking Jingdong as the representative, after the new round of financing, its financing will be focused on the logistics field, mainly used to buy land and build warehouses. To build inter-city distribution lines and terminal delivery sites and networks, Dangdang and McCollin have also turned to logistics channel construction after they went public.

For now, some large vertically integrated enterprises, including Quanyou and Qumei, can use their sales network throughout the country to quickly pull up a professional e-commerce logistics team. However, for some self-built furniture online shopping malls, it is imperative to choose or cultivate a nationwide specialized furniture e-commerce logistics team. As we all know, the satisfaction of e-commerce is actually "a victory in one kilometer"-that is, the time and effect of reaching consumers. Therefore, strengthening logistics construction has become the most critical task of the furniture network store, which may cost more than expected.

Strengthen internal control function and pay attention to operation details

The two core problems of e-commerce logistics are warehousing and distribution. Warehouse management is the internal control management of logistics. It must have a powerful and scientific WMS system to manage it. Service quality and stability, strengthen operational efficiency, speed and various operating standards, and establish a perfect insurance protection system, so as to truly match the needs of end customers.

Logistics distribution management is external control management, and the contradictions during the cooperation with third-party logistics are usually manifested as: low logistics prices, severe punishment for various assessments, and high claims prices, so the rational whole-work strategy is to use third-party logistics The company maintains a stable, good, and long-term cooperative relationship.

However, due to the unique characteristics of furniture, such as emphasizing beauty and comfort, it also requires "experience" sales. Therefore, the current furniture e-commerce market is more focused on small furniture with clear functions and auxiliary functions for families, such as IKEA. Small-sized tables and chairs, or creative glass and steel tables and chairs, etc., these products have relatively low logistics requirements, and then these e-commerce companies have not enough knowledge about establishing professional furniture logistics. Some integrated furniture network stores do want to build a logistics team, but their strength is insufficient. For this, they can be recommended to be converted into a distribution platform, that is, to provide furniture distributors with a distribution platform for their procurement, forming a professional furniture Alibaba, This not only avoids the shackles of logistics on the development of the enterprise, but also sets up a new "buyer model" for China (this is the US furniture retail model) to achieve virtual furniture exhibitions.

In short, one of the roads leading to consumers must be the actual use of people. This is destined that the last link of e-commerce companies to achieve sales will be exactly the same as traditional furniture stores. If this step is not handled well, the entire e-commerce cannot enter the mainstream crowd's vision.





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